The Connection is a series of exclusive parties initiated by CIC Group, a renowned worldwide operating sports, fashion and entertainment company from Amsterdam since 2002. All Connection parties are held at unique (beach) clubs and carefully chosen seaside resorts throughout Europe, starting off in Marbella Spain in July 2022.
Be there when DJs and producers meet athletes, models and influencers at the prestigious Blend Puerto Banus. The best music, Special acts and events, Chill lounge, sports and fashion shows. The Connection at Bend Puerto Banus: the most exciting way to spend a beach day!
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DJs and producers are flying in from all over Europe to meet athletes, models and influencers at the Point Marbella. Enjoy a full day of lounge, music, sports, fashion and entertainment and meet them all in person.
More info > tickets > reservations
Amazing acoustic concerts and artistic performances, studio set up, writer camps, private cooking, signature drinks, lounge and intimate pool parties. CIC Group's label CIC Music is landing in a private villa in Marbella this summer with a team of artists, DJs, producers, crew, promoters and brand managers.
“We are in the Villa to compose and produce music, to perform, to get to a higher artistic level, to organise the best parties, but most of all to make a true and deep connection with everyone who joins us. We will sculpt a summer of creative collaboration and at the same time, we want to learn from the Spanish people and enjoy their culture.”
For more than twenty years, CIC group has run international agencies and academies in sports, fashion and entertainment. CIC Music is our latest adventure. We have a beautiful story to tell and we have a crew with us. So join us in The Documentary. A film of the birth and development of CIC Music and its talented artists, DJs and producers. The real story, not censored. We are filming it this summer. And you can be part of it.
CIC Group and CIC Music partnered up with a Spanish household name in music and event promotion JustBeYourself for the organisation of The Connection. JustBeYourself has been responsible for multiple reputable events in Europe and North America for decades. By merging expertise, databases and network, Definite X JustBeYourself is able to successfully create a series of exclusive parties and events where sports meets fashion meets entertainment.
